Most Expensive Keywords


The Most Expensive PPC Keywords

How does Google make money? Surprisingly, 97% comes from online pay-per-click advertising. At WordStream we can’t get enough PPC; that’s why we decided to conduct some research and find out what the most expensive keywords are in Google. Some of our results about the most popular and most expensive PPC keywords were to be expected, while some (like cord blood and mesothelioma treatment) surprised us and our readers.


Top 10 Most Expensive Google Keywords

The Top 10 Most Expensive Keywords are:
  1. Insurance
  2. Loans
  3. Mortgage
  4. Attorney
  5. Credit
  6. Lawyer
  7. Donate
  8. Conference Call
  9. Trading
  10. Software
  11. Recovery
  12. Transfer
  13. Gas/Electricity
  14. Classes
  15. Rehab
  16. Treatment
  17. Cord Blood

There you have it – the highest cost keywords. If you are considering entering into one of these industries, be ready to pay high cost per click rates for the top keywords. While some may start treatment facilities for the greater good, be aware that you’ll wind up in one of the most expensive niche groups, and your paid search marketing wallet will suffer from those high CPCs.
The most expensive SEM keywords may be frustrating for those in the industries, but they are the best keywords for Google, who makes 97% of revenue from advertising on Google sites (AdWords, AdSense). In the last four quarters, the biggest player of search engine history brought in $32.2 billion in total advertising revenue.


The Most Expensive AdWords Keywords

While the minimum bid per keyword is 5 cents in AdWords, the high cost keywords listed above are nowhere near that. Google can make up to $50 per click from the most expensive PPC keywords.

The most expensive niche groups paying for the most costly keywords are industries with very high lifetime customer value; the most costly AdWords keywords exist in industries where the customer pay-off is considerably high. Ultimately, the amount of money insurance companies get from an individual signing up for insurance with them makes high cost per click rates worth the investment, even at $54 a click.


What Is The Most Expensive Keyword Category?

Insurance keywords are by far the most expensive. The Google AdWords keyword categories with the highest volumes and costs, such as the “insurance” category, represent businesses with very high lifetime customer value – in other words, industries like these are willing to pay a lot to acquire a new customer because the long term pay out in so beneficial.

What Is The Top CPC For Insurance Keywords?

The top CPC for insurance keywords is $54.91.

What Is The Highest Cost-Per-Click For Loan Keywords?

The highest CPC for loan keywords is $44.28.

What Is The Top Cost-Per-Click For Mortgages Keywords?

The top cost-per-click for mortgage keywords is $47.12.

What Is The Greatest CPC For Attorney Keywords?

The greatest CPC for attorney keywords is $47.07.

What Is The Highest Recorded Cost Per Click For Credit Keywords?

For credit keywords, the highest CPC is $36.06.

What Is The Top CPC For Lawyer Keywords?

The highest cost-per-click for lawyer keywords is $42.51.

What Is The Greatest CPC For Donation Keywords?

The top largest cost-per-click for donation keywords is $42.02.

What Is The Top CPC For Degree Keywords?

The greatest cost-per-click for degree keywords is $40.61.

What Is The Top CPC For Hosting Keywords?

With hosting keywords, the highest CPC is $31.91.

What Is The Largest CPC For Claim Keywords?

The top CPC for claim keywords is $45.51.

What Is The Top CPC For Conference Call Keywords?

The largest cost-per-click for Conference Call keywords is $42.05.

What Is The Highest CPC For Trading Keywords?

The greatest CPC for trading keywords is $33.19.

What Is The Top CPC For Software Keywords?

The highest cost-per-click for software keywords is $35.29.

What Is The Top CPC For Recovery Keywords?

The largest cost-per-click for recovery keywords is $42.03.

What Is The Top CPC For Transfer Keywords?

The maximum recorded cost-per-click for transfer keywords is $29.86.

What Is The Highest CPC For Gas & Electric Keywords?

For gas & electric keywords, the largest recorded CPC is $54.62.

What Is The Top CPC For Classes Keywords?

The greatest cost-per-click for class keywords is $35.04

What Is The Top Cost-Per-Click For Rehab Keywords?

The highest CPC for rehab keywords is $33.59

What Is The Greatest CPC For Treatment Keywords?

The greatest cost-per-click for treatment keywords is $37.18

What Is The Top CPC For Cord Blood Keywords?

For core blood keywords, the highest cost-per-click is $27.80




What Is The Most Money Google Can Make For Each Click?

Google can make up to $50 per click from PPC keyword bids



Why Is It Important To Be Specific When Bidding On Expensive Keywords?

Targeting more specific keywords ensures that you only pay for keywords that are relevant to your business. Target specific, 3-5 word keywords. Implementing a keyword toolcan help you generate specific keyword ideas, just make sure you are only paying for keywords that are specific to your business.


How Was The Data For The Most Expensive Keywords Study Compiled?

For the Most Expensive Keywords Infographic, we compiled data from our own large keyword database and the Google Keyword Tool to determine the top 10,000 most expensive English-language keywords over a 90-day period.
We then organized the grand total keyword list into categories by theme, such as "Credit," or “Insurance.” The largest keyword categories were determined by weighting the number of keywords in each category, as well the estimated monthly search volume and average CPC for each keyword.








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